EXCELLENCE BEYOND COMPLIANCE: Enhancing Animal Welfare Through the Constructive Use of the Animal Welfare Act seeks to leverage the Animal Welfare Act (AWA), its “minimum standards,” and all AWA-related processes to bring out the best in zoological professionals, zoological organizations and others in fostering AWA compliance, enhancing animal welfare and promoting organizational excellence.

The EXCELLENCE BEYOND COMPLIANCE® logo–a giraffe above the clouds–represents the spirit of this initiative. The giraffe is the tallest land animal. Often referred to as the “sentinel of the savannah,” its great height allows it to see distant challenges—and also necessitates a large heart to keep the lifeblood flowing through its body. Here the giraffe pokes its head above the clouds, symbolizing the ever-greater heights to which we can elevate our consciousness and attain broader perspectives. EXCELLENCE BEYOND COMPLIANCE® seeks to do precisely this by helping zoological professionals, zoological organizations and others transform challenges into opportunities and better serve the animals entrusted to their care.